This episode of The Disruptors features Johnny Bananas CT and NCT, two iconic reality TV stars who have deftly transitioned their fame from shows like *The Challenge* and *The Real World* into thriving entrepreneurial projects. They discuss their unique journeys through the early years of reality TV, highlighting the lack of social media and the unpredictable landscape of the entertainment industry at the time. Through personal anecdotes, the duo shares how they capitalized on their notoriety to build strong personal brands, secure lucrative endorsements, and foster engaged audiences in today’s competitive market. Their strategies for leveraging their TV personas, staying relevant in a fast-evolving entertainment climate, and adapting to social media trends provide invaluable insights for aspiring entrepreneurs. Delve into the nuances of branding, audience engagement, and the challenges that come with sustaining longevity in a fickle industry as Johnny and CT reveal the business acumen behind reality TV glamour.